Pay
Per Click Management
What is Pay Per Click - PPC?
The majority of search engines sell premium listings (usually
the first few results) within their search results.
Why does Pay Per Click work so well?
Pay Per Click listings work because they put your company in front of people
looking for your products or services.
Several search engines will rank your web site according to
how much you are prepared to pay them. Basically you pay
a set amount of money every time someone searches for keywords
or key phrases on which you are bidding and clicks on your link to visit your site.
The higher your bid, the higher your site is placed. Sites
which work in this way include Overture and Espotting,
Google and Find What. Traffic from PPC search engines
is much targeted and as clients can expect higher click
through and conversion rates.
Pay per click is a very controllable way of marketing your
site. You may change your bids up or down at a moment's notice
and you can set limits of how much you will pay each month.
If no one clicks on your listing, you don't pay anything,
yet your site's entry is still seen by the people using these sites.
They soon get to recognize your name thus establishing branding
of your company's name and its services.
Without doubt the most effective and measurable method for
online advertising is Pay Per Click.
By the time a potential customer clicks through to your web
site, they will have searched for your products or services.
Essentially, they are a pre-qualified lead, and this means that
their propensity to convert to enquiry or purchase will be greatly
improved.
 Pay
Per Click search engines that your listings can appear
on include: Google, Yahoo, MSN, Ask Jeeves, Lycos,
AltaVista, Overture, Espotting, Mirago, AOL
and many more.
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METHOD OF THE PAY PER CLICK MANAGEMENT:
| 1. |
After a meeting with you, we choose the pay
per click keywords and phrases that will give you the best
return on investment.
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| 2.
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We place bids for those key phrases with the pay per click search engines, placing
you in your desired position.
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| 3. |
We monitor and control your bids to keep you at, or near,
the top of the pay per click listings and to make sure that
you don't pay more than you need to for each click.
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| 4. |
Each time somebody clicks on your pay per click listings
to visit your site, you pay the amount of your bid.
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| 5. |
You can limit the amount that you spend each month on your pay per click terms.
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| 6. |
We provide monthly reports to keep you informed about
your pay per click listings.
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| 7. |
By using the correct pay per click keywords, title and
description, we will bring highly qualified traffic to your
site at a price that gives you an excellent return on investment.
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PRICES AND QUOTE:
| 1. |
STANDARD MANAGEMENT:
This is supposed to be a “light touch” management
and will include the following:
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Regular check that there is still money on
your account
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Check on phrases that are draining resources
unnecessarily (and suspension as required).
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Monthly Summary Reports detailing number of
clicks, cost and conversion rate.
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General suggestions of actions to be taking
where appropriate. (Please note that we will not be
carrying out detailed analysis within this monthly cost)
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| 2. |
PREMIUM MANAGEMENT:
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If you require more hands on
PPC Management Service the service will include the
following:
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Recommendation Reports based on target market,
competition, website structure. Includes research into
relevant keywords/phrases, the cost of each keyword
or phrase.
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Preparing your title and description listings
and registering them with the pay per click search engines
to attract targeted traffic.
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Reviewing the performance of each of the keywords and phrases
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Making any changes to the bids to maintain the desired
ranking.
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Changing the titles and descriptions where
required.
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Providing monthly reports showing the usage
of each keyword and the relevant costs. |
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